Veritas Architectural Materials

Appealing to design-savvy audiences require a balance of form and function. In this case, the function is providing the proper tools and inspiration that allow a designer's creativity to flow. Event marketing, advertising, sample packaging and visualization software was created to help their audiences form a stronger affinity toward specifying Veritas materials over other architectural choices.

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The Home Decorators Expo


Additional Forms of Influence

Print, digital, and packaging all needed to work symbiotically to effectively influence this style conscious group. A product sample configurator was created to allow designers to create and order personalized expressions of materials to share with their clients.