Goodyear
I have 25 years of experience helping Goodyear introduce well over over a hundred products throughout the world over. I enjoy the cultural diversity — collaborating to create the compelling stories that build powerful brand recognition in North America, Latin America and Asia-Pacific regions. Product segment experience include: passenger, performance, SUV, light truck, OTR, commercial truck, fleet, retread centers, service centers and a 7,000 dealer network.
Assurance
Assurance in North America
The Goodyear Assurance product launch was one of most important product launches over the past two decades. This was a $40 million dollar campaign designed to assure Wall Street and tire dealer networks that Goodyear has the tire technology that delivers the tire performance everyone wants and needs. This was the Start of Something Big!
The Assurance with TripleTred Technology and Assurance with ComfortTred Technology were the first two products that launched in North America under the technology-relevant brand strategy. Over 100 communication tools were used to assure the success of Goodyear Assurance, which is still their leader in product sales today.
Campaign achievements include:
• Surpassed sales goals by 150% within first six months
• Exceeded sales goal by 300% within 24 months
• Over 3 million units sold in two years
• Stock prices rose 575% within the same time period
Eagle F1
The Power of Trinuum in Asia-Pacific
Goodyear's Trinuum Tyre Technology is more of a philosophy to how to continually improve the consumers' driving experience based on needs in the Asia-Pacific region.
The Trinuum strategy was created to help differentiate Goodyear's tyre technology from others as they expanded operations into the Asia-Pacific region. Trinuum Tyre Technology was born of Goodyear innovation leaders from the top three design centers around the world; the U.S., Europe and Japan.
Regardless of the type of vehicle is driven, Goodyear with Trinuum Tyre technology provides a tyre that delivers the most responsive products in driving performance, driving pleasure and driving confidence.
600 Series
As tough as the roads they drive on.
Latin America is known for being tough, so you better offer products worthy of this level of scrutiny. And when it comes to commercial truck operators in Latin America there's no one tougher.
In the trucking business, the second highest operating cost is tires, so it's critical to have long-lasting treads and tough tire casings that can be reteaded many times over. In consumer markets the tire business is about delivering safety, reliablity and peace of mind.
With two decades of experience working in this market, everything starts with extremely careful listening and respect. When we make the proper one-to-one connections, only then can we can get things rolling forward.
